Future Mobile Retailing Target Market Last Year
December 19, 2009 | Component | 1 CommentThe Future of Mobile Retailing on the High Street. The last 24 months have seen rapid changes on the main street mobile phone retailers, especially in the United Kingdom. What had been an independent sector and strong and vibrant now looking down, and under threat. In an effort to improve customer relationships and increase sales, some network operators have tripled their retail presence in urban centers at the expense of distributors and independent resellers.
Mobile markets in Europe and North America, see their own changes in the distribution landscape, caused by growing competition and the struggle for market share. But other retail markets have evolved differently from the United Kingdom and there is more emphasis on the virtues of ‘independence’ in some of these other markets.
Is mobile commerce remain independent on the street? Or will move it to the web, where the pawns and tariff comparison sites can work as freelancers, once done? Retailers may remain sellers of mobile phones and services, or will they also move into the entertainment delivery and the wider market for digital media? This new report examines market developments and draws conclusions on how MNOs should react to these developments in order to optimize their distribution strategies. For more information, visit the website and research markets. [via letsgomobile]
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